Business Development and Strategies

Business development

A new business has many opportunities, but you need the right strategies to develop and grow. What makes a business sustain its growth? What kind of knowledge helps progression? How can you respond to your company’s growing demand? These are all questions a business development strategy should tackle. Through research and expertise, we offer a bird’s eye view of your business to show the world its real value. Strategy isn’t only about competition, but learning how to do things differently to support your business growth. We focus on small to medium sized startups and existing businesses.

Startup mentoring

Startups are not like other businesses. They are new in the market, innovative and competing with other ideas and products. This is why strategic choices for startups are important. Those startups who understand their environment and create suitable strategies are usually the winners. Our mentoring helps in this understanding and channels unique ideas into realization through the Entrepreneurial Strategy Compass. This compass assists in what direction your business should take: Should you collaborate or compete with incumbents? What kind of innovation do you need? Ultimately, these questions help an idea become a successful business.

Existing business expansion

An existing business already has a soul and function. To expand it you need to find new ways to increase its importance in the market. For this, we adopt the Unique Value Proposition strategy. Instead of focusing on the value chain and internal operations, we shift focus to the outside where customers are. By choosing the type of customer first, your business is able to decide whether to choose needs or relative price. Which needs can your product or service meet? This usually involves targeting a common need for a diverse group of customers. Sometimes choosing relative price makes more sense. What relative price makes sense for your customers while making you profitable? You can either target customers who are underserved or over served. These questions help create best practices that keep in mind productivity, quality and speed to gain sustainable profitability.

These are some business development strategies we offer: